More on the subject of marketing in the age of social media... From Mike Fruchter, Director of Digital Strategy at Pierson Grant Public Relations and host of the Social Media Marketing blog, the 5 C's of social marketing:
"The foundation and core of what social media is, consists of the five C’s. Conversation, community, commenting, collaboration and contribution. These are the five fundamentals that companies and marketers must understand to be able to successfully market on the social web." (Mike Fruchter)
The full post is worth reading (here.) It touches on how social media, Facebook, Twitter, etc. can help brand building and self promotion, but also their rules of engagement.
I am still learning about it all, digesting it, and trying to reconcile the time spent on making art (where I really want to be) with promoting it (where I know I need to be more), but this has "inevitable" written all over it...
